APAC Gamification Market Grows as Digital Transformation Gains Momentum
The global gamification market, valued at USD 40.2 billion in 2024, is anticipated to rise to USD 70.4 billion by 2030, progressing at a CAGR of 9.8% from 2024 to 2030. This expansion is driven by the increasing adoption of gamification in corporate environments, a heightened focus on enhancing customer experiences, and the integration of social media within gaming frameworks. In recent years, enterprise-focused gamification solutions have dominated the market with a 55% share, largely due to growing corporate interest in using gamification to boost employee engagement and motivation through game-like elements in workplace activities. The demand for consumer-centric solutions is expected to surge as businesses increasingly recognize their effectiveness in fostering customer engagement and brand loyalty. Cloud-based deployment is anticipated to grow at a CAGR exceeding 20% during the forecast period. This growth is spurred by the widespread adoption of cloud computing, driven by the ne