AI-Powered Automation Accelerates Growth of the Intelligent Process Automation Market Through 2030

The global intelligent process automation market is witnessing robust expansion, with its size estimated at USD 18.9 billion in 2024 and projected to reach USD 31.3 billion by 2030, advancing at a CAGR of 8.8% during 2024–2030. This growth is largely driven by the accelerating adoption of robotic process automation (RPA) and artificial intelligence (AI) across enterprises seeking to enhance operational efficiency, reduce costs, and manage rapidly growing data volumes more effectively.

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A major trend shaping the market is the deep integration of advanced technologies such as AI, machine learning, neural networks, IoT, and supercomputing into both business workflows and IPA platforms themselves. Enterprises are generating massive volumes of data daily, making manual handling increasingly impractical. IPA solutions automate data collection, analysis, storage, and visualization, enabling faster insights, predictive capabilities, and improved decision-making while freeing employees to focus on higher-value tasks.

Rapid digitization of business processes is a key growth driver, as workflows continue to transition from paper-based systems to digital environments. The proliferation of connected devices, IoT, and machine-to-machine communication further amplifies data generation, intensifying the need for automation. However, market growth is partially restrained by the high cost of IPA solutions, cybersecurity concerns, and the shortage of skilled professionals required to deploy, integrate, and manage these advanced systems, particularly among smaller organizations.

Key Insights

• Solutions dominate the intelligent process automation market with a revenue share of around 65% in 2024, reflecting widespread adoption by enterprises to streamline workflows, reduce processing time, and lower operational costs across diverse business functions.
• IPA solutions have enabled major end users to automate more than 70% of their routine and repetitive tasks, significantly improving productivity and process consistency.
• Services represent the faster-growing offering category, expected to expand at a CAGR of 9.1% through 2030, driven by rising demand for managed services, consulting, training, system integration, and ongoing operations and maintenance.
• On-premises deployment accounts for approximately 60% of the market share in 2024, primarily due to adoption by multinational corporations that require high levels of customization, collaboration, and regulatory compliance.
• Cloud-based IPA deployments are forecast to grow at a CAGR of 9.4%, supported by enterprises’ efforts to reduce upfront infrastructure costs, improve scalability, and enable remote accessibility across geographically dispersed teams.
• Machine learning and deep learning technologies hold the largest technology share in 2024, as they enable IPA systems to process vast datasets, identify patterns, learn from historical data, and deliver more accurate and reliable automation outcomes.
• Natural language processing is the fastest-growing technology segment, driven by its extensive use in contact centers and customer support for chatbots, sentiment analysis, document processing, and real-time language translation.
• IT operations represent the largest application area, accounting for around 35% of market revenue in 2024, due to the integration of AI and RPA to enhance system intelligence, manage customer requirements, and optimize service delivery.
• Application management is expected to register the highest CAGR of about 9.7%, as enterprises increasingly rely on IPA to manage customized web and mobile applications and support DevOps-driven development environments.
• Large enterprises dominate market adoption in 2024, leveraging IPA to manage complex, data-intensive workflows across geographically dispersed operations while maintaining compliance through advanced security tools.
• Small and medium-sized enterprises are projected to grow at a faster pace, as IPA adoption enables them to handle larger data volumes with leaner workforces and improve overall operational performance.
• The BFSI sector accounts for the largest vertical share, benefiting from IPA-driven automation in customer service, transaction processing, compliance management, fraud detection, and integration with legacy systems.
• Healthcare and pharmaceuticals are the fastest-growing verticals, as IPA supports cost reduction, error minimization, and end-to-end automation of processes ranging from patient registration to billing and data-driven clinical decision-making.
• North America leads the global market with nearly 40% share in 2024, supported by strong enterprise adoption, advanced technology integration, and active government initiatives promoting RPA deployment.
• Asia-Pacific is expected to witness the highest regional CAGR of 10.0%, fueled by rapid digital transformation initiatives, government-backed automation programs, and increasing enterprise investment in AI-powered IPA platforms.
• The market remains fragmented, with major IT vendors holding strong positions through comprehensive, customizable solutions, long-term enterprise contracts, and ongoing mergers, acquisitions, and product launches to strengthen their competitive edge.