Rising Cyber Threats Drive Growth in Embedded Security Market

According to the latest market research study published by P&S Intelligence, the global embedded security market is on track for significant growth, projected to reach USD 12.9 billion by 2032, up from USD 8.1 billion in 2024.

This growth is driven by the increasing prevalence of cyberattacks and the rising number of connected devices, such as smart wearables and IoT systems, which are highly vulnerable to data breaches. The market is expanding at a 5.9% CAGR during the forecast period (2025–2032). Embedded security solutions, especially in digital payments and IoT devices, are crucial for safeguarding sensitive data and ensuring secure communication across various sectors like automotive, healthcare, and consumer electronics. Regulatory measures and technological advancements continue to shape this dynamic landscape.


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Key Insights

  • The embedded security market is segmented by offering into hardware, software, and services, with hardware holding the largest share due to its essential role in embedded security systems.
  • Software is the fastest-growing segment, driven by increasing cyberattack complexity, leading to a rise in demand for advanced security software for real-time threat detection and protection.
  • The automotive sector holds the largest end-user share, as connected vehicles require robust embedded security solutions to safeguard sensitive communications and data.
  • The Asia-Pacific region is the largest and fastest-growing market for embedded security solutions, largely driven by the widespread adoption of IoT devices and digital payment systems.
  • The payment application category dominates the market with a 45% share, fueled by the growing volume of online transactions and the rise of contactless payments.
  • The authentication segment is the fastest-growing application area, driven by the increasing need for secure user verification in digital platforms.
  • The high cost and complexity of developing embedded security systems remain key restraints, particularly for small to medium-sized enterprises (SMEs).
  • Emerging opportunities in smart cities, automated industrial machinery, and remote healthcare systems are expected to provide further growth avenues for embedded security providers.
  • Companies like Axis Bank and Thales Group are exploring innovative solutions, such as wearable payment devices, to meet the growing demand for secure payment methods.
  • The COVID-19 pandemic has significantly accelerated the need for embedded security in remote work setups, further driving the demand for advanced security solutions.

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