Smart Farming Surge Drives AI in Agriculture Market Growth

According to the latest market research study published by P&S Intelligence, the artificial intelligence (AI) in agriculture market is experiencing robust growth, with revenues reaching USD 1,643.7 million in 2023. Projections indicate a compound annual growth rate (CAGR) of 25.1% from 2024 to 2030, aiming for a market size of USD 7,854.1 million by 2030. This surge is primarily driven by the increasing integration of Internet of Things (IoT) technologies in farming, the rising demand for higher crop yields, and the growing emphasis on advanced crop management practices. Additionally, the widespread adoption of drones for pesticide spraying is contributing to market expansion.​

Labor shortages and escalating labor costs are further propelling the adoption of AI solutions in agriculture. For instance, the U.S. faces an estimated annual loss of USD 3.1 billion in crop production due to labor shortages, prompting a shift towards robotic and drone technologies to mitigate this challenge. The market's fragmented nature, coupled with the increasing need for precision farming, positions AI as a pivotal tool in modernizing agricultural practices.​

Key Insights

Offering Segmentation

The product segment dominated the market in 2023, accounting for approximately 70% of the revenue, driven by the heightened demand for software solutions that control and guide agricultural devices.​

The service segment is anticipated to grow at a higher CAGR of 25.3% between 2024 and 2030, fueled by the increasing need for managed services that assist farmers in monitoring sensor operations and managing extensive crop health data.​

Technology Adoption

Machine learning emerged as the leading technology in 2023, contributing around 50% of the market share, owing to its widespread adoption for enhancing crop productivity through data-driven insights.​

Predictive analytics is projected to experience the fastest growth, with a CAGR of 25.6% during the forecast period, as it enables real-time analysis of weather conditions, soil moisture, and plant health to optimize yield and crop quality.​

Application Areas

Precision farming stands as the largest application segment, reflecting the industry's focus on optimizing resource utilization and improving crop yields through data-driven decision-making.​

The adoption of agricultural robots is on the rise, addressing labor shortages and enhancing efficiency in tasks such as planting, harvesting, and monitoring.​

Regional Dynamics

North America led the market in 2023, with the U.S. contributing significantly due to the early adoption of advanced farming technologies and a substantial increase in planted areas, which grew from 310,407 acres in 2020 to 317,163 acres in 2022.​

The Asia-Pacific region is expected to witness the fastest growth, with a CAGR of 25.9% from 2024 to 2030, driven by the rapid adoption of smart farming techniques in countries like China and India.​

Competitive Landscape

The market is characterized by intense competition, with key players focusing on mergers, acquisitions, and partnerships to enhance their product portfolios.​

Deere & Company holds a prominent position, leveraging its extensive dealer network and emphasis on precision agriculture to integrate advanced technologies into farming processes.​

Other notable companies include IBM Corporation, Raven Industries Inc., Ag Leader Technology, Farmers Edge Inc., Google LLC, Gamaya SA, AGCO Corporation, Microsoft Corporation, Bayer AG, and AgEagle Aerial Systems Inc.​

Emerging Opportunities

The increasing use of AI-powered drones for pesticide spraying presents opportunities for enhancing efficiency and reducing environmental impact.​

The integration of AI in livestock monitoring is gaining traction, enabling real-time tracking of animal health and behavior to improve productivity and welfare.​

The development of AI-driven farm management software offers farmers comprehensive tools for decision-making, resource allocation, and operational planning.​

These insights underscore the transformative impact of AI in agriculture, highlighting its role in addressing contemporary challenges and driving sustainable growth in the sector.

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